At some point, we stopped playing. Because we were told we had to be serious. That lines are boundaries. That imagination is for children.

Bullshit.

We used to be explorers, magicians, world-savers with a stick as a lightsaber. We turned clouds into dragons and built stars out of mud. Then came school grades, CVs, performance reviews. And the game was over. But why, actually? When did we forget how to just do, instead of thinking? When did ‘What if?’ turn into ‘Better not’? KEEP PLAYING isn’t a trendy slogan. It’s a reminder. Of the child you once were. Of the courage to break things to create something new. Of the freedom to celebrate mistakes.

Start messing about again. Colour outside the lines. Build something that serves no purpose – except to make you happy.

KEEP PLAYING. Because the world has enough adults. And far too few who still play.